Marketing for top attorneys has never been harder. While traditional attorney advertisements in newspapers, billboards, and phone books may still be the norm, these placement ads are costly and have very limited reach which makes them far less effective than they once were. So how do top attorneys attract new clients?
“Today, attorneys need to market themselves 24/7 through their own websites, social media, and other online directories where potential clients can find them and get to know them.”
J. Andrew Meyer, Esq.
What top rated attorneys do differently to attract new clients?
The best way to attract new clients is to be known as an authority in your field. When people think of specific legal issues, they should think of you first. Top attorneys use a mix of digital marketing strategies to make sure potential clients can find them online and stay positioned to be their first choice when it comes to legal services.
As an attorney, you have to own your online presence. You cannot rely on others to do it for you. That means building a website and actively maintaining it, creating social media profiles and making sure your contact information is included on all of your online materials is critical for attracting new clients.
Here are 7 things top-rated attorneys do to attract new clients:
1. Top attorneys maintain high visibility online
You want to make sure your website is optimized properly and updated regularly so that it appears near the top of search engine results pages. Your website and social media profiles should look professional and individually styled to you and your practice. Most people search for attorneys online, so you need to make sure your website is top-notch and easy to find.
2. Top attorneys have a strong social media presence
One of the best ways to attract new clients is to provide valuable content that helps people with their legal issues. Top attorneys know that by creating helpful blog posts, articles, and videos, they can show potential clients that they’re the expert they’re looking for.
3. Top attorneys use targeted media and marketing
Attorneys use a variety of digital marketing strategies to attract new clients. This can include things like pay-per-click ads, retargeting ads, email marketing, and more. By targeting your marketing efforts, you can make sure you are reaching the right audience with the right message.
4. Top attorneys build relationships with other attorneys
Top attorneys know that one of the best ways to attract new clients is to build relationships with other legal professionals in their field. By networking and building rapport with other lawyers, they can expand their reach and get their name in front of potential clients. When clients are referred to you by another top attorney, they are more likely to trust you and hire you.
5. Top attorneys get involved in their community
Top attorneys understand the importance of giving back to their community. By getting involved in local charities and events, they can raise their profile and show potential clients that they’re more than just a lawyer – they’re someone who cares about making a difference.
6. Top attorneys offer free consultations
Most attorneys offer free consultations to potential clients to show them that they’re the right lawyer for the job. This is a great way for potential clients to get to know you and what you can do for them. Top-rated attorneys have more success when they provide a free consultation because they offer more than just their legal services – they offer solutions to their client’s problems in a confidential setting.
7. Top attorneys are rated on legal directories
There are a number of legal directories that attorneys use to attract new clients. These directories provide potential clients with information on top-rated attorneys in their area, and they also allow potential clients to leave ratings and reviews. This helps top attorneys build trust and credibility with potential clients.
Although the above online strategies may seem obvious, there are many attorneys who do not use them to their advantage. To get the greatest exposure and attract new clients, the top-rated attorneys understand how to employ these marketing methods. You’ll be on your way to becoming a top-rated attorney if you utilize these tactics!
J. Andrew Meyer is a top-rated attorney and managing partner of the Finn Law Group, a consumer protection law firm based in St. Petersburg, Florida. FindAttorneyorLawyer.com interviewed Mr. Meyer, who has been practicing law for over 25 years.